top of page

© 2025 kellsmcauliffeportfolio.com

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

When I began working on the logo for Typography 2026, I knew it couldn’t just be a design for the sake of aesthetics. It had to capture the essence of what typography represents precision, creativity, and communication while also looking forward to the future. From the start, I found myself going deep into the thought process, analyzing not only shapes, colors, and fonts but also the meaning behind each choice. I asked myself: What does 2026 say about progress in design? How can a logo both honor the history of typography and reflect its evolution?

I went through countless sketches and digital drafts, experimenting with different typefaces, weights, and geometries. Some versions felt too retro, others too futuristic without grounding. I tested combinations of clean sans-serifs with bold numerals, then explored more experimental approaches where the numbers themselves became part of the typographic play. Each attempt was a step toward clarity, even when it felt like I was moving in circles.

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

FINAL LOGO

Pink Poppy Flowers

I continued with experimenting rough drafts on the poster until I reached my final product

Pink Poppy Flowers
Pink Poppy Flowers

Designing the final logo for Typography 2026 pushed me to strip everything down to its essentials. I set a strict rule for myself: no photos, no illustrations, and only three colors. At first, the limitation felt almost impossible how could I create something that felt alive, modern, and memorable with so few tools at my disposal?

The process became a real test of restraint. Every choice mattered. I spent hours experimenting with slight shifts in hue, contrast, and placement, realizing that without extra visuals to lean on, the typography itself had to carry the entire weight of the design. The three-color limit forced me to think more deeply about balance and hierarchy. One color had to lead, another to support, and the last to give just enough contrast to make the whole composition breathe.

There were many moments of frustration where the design felt too flat or too cluttered, but each iteration brought me closer to the core of what I wanted: a logo that could speak powerfully without excess. By relying only on type and a minimal palette, I learned how much impact simplicity can have when every element is intentional.

In the end, what had once felt like a restriction became the reason the logo works. The three-color system gave it clarity, timelessness, and adaptability, and by rejecting photos or illustrations, the focus stayed where it belonged on the word Typography itself and the forward-looking year 2026. What started as a challenge turned into the key to arriving at a design that feels both bold and essential.

FINAL PRODUCT

Pink Poppy Flowers
bottom of page